9 juin 2021
3
09
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/juin
/2021
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Georges Léon Jean Carlu est un dessinateur publicitaire et affichiste français issu d'une famille d'architectes né le à Bonnières-sur-Seine et mort à Nogent-sur-Marne le . Son frère Jacques Carlu dirigea la construction du palais de Chaillot à Paris.
Né en 1900 à Bonnières-sur -Seine, Jean Carlu commence sa carrière comme affichiste professionnel en 1919, à la suite d’un concours pour une marque de dentifrice (Glycodont, en 1918). Il assume la fonction d’illustrateur de 1919 à 1921 puis devient dessinateur publicitaire en agence chez Wallace & Draeger, entre 1921 et 1923 ; il crée ses premières œuvres dans un style Art déco : le Kid de Charlie Chaplin, Dentifrice Gellé frères...
Attiré par le cubisme et par l’œuvre de Juan Gris ainsi que par Albert Gleizes, il fut un des premiers à comprendre que pour fixer l’image d’une marque dans l’esprit du consommateur, il devait procéder par l’utilisation de formes schématisées et de couleurs très expressives. Ces mêmes qualités confèrent à ses affiches leur dimension d'œuvres d’art. On lui doit notamment deux affiches devenues célèbres pour Monsavon et Théâtre Pigalle. Il a aussi travaillé pour Air France comme illustrateur mais aussi comme directeur artistique en 1956.
Jean Carlu a aussi travaillé en Belgique et dessiné une affiche publicitaire de 3 × 4 m pour les usines de peintures Lavenne Frères à Dour, vraisemblablement dans les années 1960. Son épouse est décédée en 1982.
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